Photo by Jordan Matter.

Photo by Jordan Matter.

Copywriting Clients 

  • Sutter Health

  • eBay

  • ProStores

Print Publications

  • New York Times

  • Wall Street Journal

  • American Theatre

  • Asiaweek

  • Asia Inc.

  • South China Morning Post

  • Asian Business

  • National Geographic Magazine

  • Shanghai Talk


  • NBC News

  • ABC News

  • Associate Press Television

  • KRON Television

  • KNTV

  • SBS Television

  • Hemispheres’ “Three Perfect Days” 

  • Shanghai Television

  • Investigation Discovery

  • Travel Channel 

  • Discovery Life

  • Biography Channel

  • National Geographic

  • Singularity University


  • The World on BBC

  • PRI,

  • WGBH Boston

Lily Tung Crystal is an award-winning writer/producer, covering diverse topics such as arts & culture, healthcare, crime, technology, travel, and China. She is currently the senior multimedia producer at Singularity University and a writer/editor at Sutter Health.

She has written and produced TV shows for Indigo Films, aired on Discovery, Travel Channel, Biography, and National Geographic. She has hosted for Travel Channel's "World Access" and the online education platform CreativeLive. 

Lily began her career in Shanghai where she was a pioneer in English-language journalism and the coverage of contemporary Chinese culture. She served as the launching editor of Shanghai Talk, the city's first English-language monthly. She also covered arts and culture for The New York Times, The Wall Street Journal, NBC News, WGBH Boston, Shanghai Television, and National Geographic Magazine

After returning to the US, Lily became a writer/producer at KRON 4 Television in San Francisco, producing segments on arts and culture, news and current affairs. Lily was then awarded a National Arts Journalism Program fellowship at Columbia University and later served on its board. She has since covered theatre for American Theater Magazine, worked as a copywriter for eBay, and edited the blog Leading Others Well.

She is conversationally fluent in Mandarin Chinese.

Her media work has expanded to include working as a corporate communications consultant, training corporate executives and staff in media, presentation and facilitation skills. She is also a certified Hudson Institute leadership and transition coach.

Learn more about her coaching and consulting work, and her experience as an artistic leader.